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Sunday, July 11, 2010

LocalsCoupons.com-The True Genius of Local Internet Marketing with Coupons

LocalsCoupons.com-The True Genius of Local Internet Marketing with Coupons

The Locals Coupons’ concept is simple yet ingenious. Traditional local advertising and local marketing campaigns can be expensive and in the end are in one way or the other tacked on to the unit price of the product or service. The true genius of Locals Coupons is to specifically target the consumer who is in search of a particular product.

The concept and practice of social coupons has recently been given a refreshing twist with the prevalence of localscoupons.com. Locals coupons operates in major cities in the United States and has proven itself, indispensable to both the consumer – as a source of great deals; and to advertisers as a source to target valuable advertising resources.

The Locals Coupons’ concept is simple yet ingenious. Merchants offer goods and services at significant discounts. When a predetermined, sufficient number of consumers take it up they get the price as displayed. So for example if XYZ offered their widget at 50% off retail on the condition that, let say 20 people take it up, they reach that predetermined number of buyers, all the buyers get it at that price. The take-up is almost always a certainty as the discount to retail prices are significant.

A typical example of these deeply discounted deals is a recent deal for 70% off retail prices on designer sunglasses in Atlanta. These European designer sunglasses are typically priced in the $500 range but was offered at just over a hundred dollars. The sunglasses were in-stock and brand new, in the box.

Another recent deal offered to Locals Coupons shoppers was for professional Internet marketing services priced ordinarily at $5000 and offered at $2000. A 60% discount to everyday prices.

Most people get skeptical of deep discounts like these and that is normal and to be expected in a caveat emptor market. However there is a simple, justified and perfect reason for the deep discounts offered at Locals Coupons. This reason stems from the fact that every retailer must spend on advertising and promotions in one way or another. These advertising and marketing campaigns can be expensive and in the end are in one way or the other tacked on to the unit price of the product or service.

The downside of conventional advertising and marketing budgets is that the amounts spent on a particular campaign can be waisted on consumers outside the targeted demographic. For example a radio advertising campaign is expensive as it casts a very wide net to a large cross section of a particular demographic. However, the target market may be a significantly smaller subset if that. But the cost is, nonetheless tacked on to the overall cost of the product.

The true genius of Locals Coupons is to specifically target the consumer who is in search of a particular product, being advertised or offered and then offering them the discount which would have ordinarily been spent on a wide net advertising campaign.

The end result is that the consumer gains from the higher discount; the retailer gains from having a new customer; and, Locals Coupons gains from bring the two together. It is a win-win situation, in a world where that is hard to come by.

http://www.localscoupons.com


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2 comments:

  1. Hi, this is Jeff D Marsh with Internet Marketing Services, Internet Advertising Companies, Online Product Entry, eBay Store Designer, ebay templates creator, EBay listing, Amazon Listing, Yahoo Listing, catalog processing India, Business Portal Marketing, internet marketing company, Outsource eBay product entry services, catalog processing services, online advertising agency, Social Media Marketing services, Email Marketing services
    To have better idea about the same just click on the link given hereby at
    http://www.internetadvertising-marketing.com
    I like your information it is helpful to me.

    ReplyDelete
  2. When the economy first took a downturn, I decided I was going to do everything in my power to make sure my company stayed afloat. The first thing I did was to hire an search engine marketing company to drive more traffic to my website. This has been a great business decision. As others have left the marketplace due to bankruptcy or other circumstances, my business has been steadily increasing. The company has moved my search engine ranking up by more than 50% and the number of people visiting my website has tripled. I couldn't be more thrilled with the results and I brag about these people all of the time.

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